No conversation about premium Italian sneakers is complete without talking about Golden Goose, the brand that turned a craft experiment into a global luxury staple. The eyelets are brass, and they are sewn into the upper by hand rather than punched, which is one of the small construction details that separates the brand from mass-market competitors. The brand's weekend styling is the easiest to execute - jeans, a sweater, and the sneakers - and the slightly distressed look of the shoes is the entire point of the styling. The brand's most enthusiastic collector community is in Japan, where the brand has a particularly strong following and where the resale market is the most active. The brand's online sales now account for a meaningful percentage of total revenue, and the brand has been investing heavily in the online customer experience. The most popular silver colorway in the line is a slightly tarnished metallic rather than a high-gloss chrome, which fits the brand's worn-in aesthetic. The brand's wide-foot buyers often Golden Goose need to size up by half a size, which is consistent with most Italian sneakers and which the brand has been gradually addressing through the addition of wider lasts. The brand's most common customer complaint is the price, which is higher than most other sneakers in the market, but which most buyers seem to feel is justified by the quality. The brand's most common authentic label detail is the size and product information on the tongue, which is woven rather than printed and which is difficult to replicate at the same quality level. The most underrated thing about Golden Goose is the comfort, which is better than most buyers expect from a distressed leather sneaker, and which is the result of the heavy sole and the soft leather lining.